The pandemic impacted consumer behavior in a myriad of ways, and many apps benefited from the lifestyle changes pandemic lockdowns wrought. Somewhat surprisingly, this figure is up 9% from 2020 which was the onset of COVID. Users in the top ten markets analyzed by data.ai spent just over 5 hours a day in their apps in 2022 (based on a weighted average). Global Macro Trends, 2022 Most Time Spent in Apps Is your app on this list? If not, what are you doing to gain traction? If every app is a journey, you may need to get going. So, let’s find out what changes were afoot in 2022 and what apps we used to address our latest and greatest needs and challenges.īelow, we feature the top 10 most popular apps in the free, paid, and highest-grossing categories - in both the App Store as well as Google Play. Naturally, as our lives and society changes (pandemic anyone?) our use of mobile apps ebbs and flows as well. So, each year at CleverTap we like to take stock of the state of the mobile app landscape to see what the macro trends are showing and to find out what apps are trending and which are lagging. Shopping, buying, traveling, eating, dating, gaming, even meditating and sleeping are all things we regularly now do with the aid of an app.

*Īnd every one of these users has needs, many of which can be solved with an app. Quick answer: because it’s a digital world, and more people worldwide have a smartphone than ever before - a cool 6.3 billion of them to be exact (and another 1.4 billion on tablets).

4.1 trillion total hours spent on apps (+9% YoY growth).

$336 billion spent on mobile adds (+14% YoY growth).

5 hours daily spent on apps, per user (+3% YoY growth).

$167 billion spent in app stores (-2% YoY growth).

255 billion new app downloads (+11% YoY growth).

With over 2.87 million apps available for download on the Google Play Store and 1.96 million apps available on Apple’s App Store, we may have reached peak app saturation, with literally hundreds of app choices for any use case you can think of. What began in 2009 as a mere tagline has become a near-definitive statement of the mobile industry: There’s an app for that.

Google online play store